A calendar that gets used – which format suits you?
A calendar that gets used – which format suits you?
Calendars have been used since ancient times to keep track of seasons, festivals and work. The first calendars helped people understand the rhythm of nature; today they help us manage working life, projects and meetings. Although calendars have moved into phones and computers, the printed calendar has not gone anywhere.
A paper calendar is as convenient to use as a notebook. It stays in view and gives a room a steady rhythm. A digital calendar has its own advantages – reminders, sharing and quick changes. A paper calendar, on the other hand, gives the big picture, supports memory and helps you focus. The two complement each other well: digital handles the details, the printed calendar gives a clear visual overview.
1. Calendar types and their uses
Calendars have different characters and purposes. Some are for planning, some are decoration, some are advertising visible all year round. Pajoprint offers standard calendars in the online shop, and every option can also be made to order.
Wall calendar
A good choice when you want to see a month or a quarter at once. A calendar on the wall becomes part of the room and gives the year a visual structure.
Options:
- UNO – one month visible at a time, 297 × 420 mm
- TRO – three months at once, 297 × 630 mm
- TRIO – three months with an advertising strip at the bottom, 297 × 690 mm
- Wire-O bound hanging calendar
- Saddle-stitched photo calendar
Desk calendar
On the desk a calendar is always in sight. Suits sales and project managers, production managers, office staff and everyone who needs a daily reminder of dates.
Poster calendar 297 × 297 mm
A calendar and wall decoration in one. The large image area allows art, a brand photo or minimalist graphics. Suits the office and the home office.
Pocket calendar
For people on the move. Sales people, logistics staff and service staff use it for a quick look at the dates. A pocket calendar is also an inexpensive, practical giveaway at trade fairs.
Diary calendar
A combination of diary and calendar. For those who want to add notes, log meetings or plan longer projects. Formats and inside pages are made to order.
2. What to put in a calendar and how to design it
The content and design of a calendar depend on how much information you want to see and how it will be used. A good calendar is readable, clean and balanced.
Essential content:
- a clear calendar grid
- public holidays and notable days
- company events or important dates
- brand colours
- contact details or a message
Design tips:
- Choose a readable typeface and avoid type that is too small.
- Use a consistent colour palette and keep the design simple.
- Avoid very bright or neon tones, which can be hard on the eyes.
- Products, team photos or an artistic motif suit the image area.
- The Pajoprint online shop has pre-designed options that can be adapted quickly.
Tools for designing:
- Pajoprint online shop templates
- Adobe Illustrator or InDesign
- Canva or another web-based tool
An important warning:
The biggest risk with a calendar is a wrong date layout. If the numbers do not run correctly or holidays land on the wrong day, the calendar becomes useless. If you design it yourself, check every month separately or use Pajoprint’s ready-made calendar grid.
3. How a calendar supports a B2B gift strategy
A calendar is a gift that is used all year. It is a working tool and advertising in one, at no extra cost.
The combined benefit in short:
A calendar given to one customer is seen every day, often several times a day. 100 calendars can generate tens of thousands of brand contacts over a year. If one calendar costs about 10 euros, its daily cost is 0.03 euros – very inexpensive advertising. The customer sees the brand while planning and working, which raises recall and the likelihood of repeat purchases.
Where calendars are used:
- gifts for customers and partners
- gifts for employees
- working tools for sales teams
- campaign calendars
- as an interior element in the office
- as a tool for organising and planning work
A calendar is a particularly good Christmas gift – it is practical, lasts all year and gives the brand visibility until the end of the following year.
4. How to order calendars from Pajoprint
The Pajoprint online shop offers desk calendars, UNO, TRO and TRIO calendars and poster calendars. All options can be adapted with your colours, images and text and suit businesses well. Smaller runs are ready in 2–3 working days, and we ship across Europe.
Made to order:
- wall calendars in all formats
- diary calendars
- pocket calendars
- Wire-O and saddle-stitched calendars
- special formats
How to order:
- Choose a calendar in the online shop.
- Upload your own design or use our ready templates, which you can adapt – for example swap images or text.
- Confirm the order.
- If you need help with paper, design or the calendar grid, the Pajoprint team will help you find the right solution.
See the range:https://www.pajoprint.eu/en/calendar/products/
Email:printshop@pajoprint.eu
Call or WhatsApp: +372 5029 841
