Ideas & tips

A well-made brochure gives a company the chance to tell its story calmly, visually and professionally. A business card makes the first impression; a brochure deepens it.

First impressions compete on the shop shelf. A customer makes most of the buying decision in seconds, often before reading the product name, price or ingredients.

Most companies see gift cards as a convenient extra. In fact, well-made gift cards are one of the most profitable loyalty and repeat-purchase tools there are: the person who comes to redeem a card very often spends more than its value.

A formal letter is one of the few physical contacts between a company and its customer or partner. Before reading the content, the recipient sees the envelope, feels the paper and notices whether the design is considered.

The digital age offers countless ways to introduce yourself and your company, but the most important thing stays the same: direct contact from person to person. Face-to-face meetings build trust and real business relationships.

For a guest, the wedding invitation is the first clear sign of the kind of day you are creating: formal and classic, relaxed and playful, or elegant and minimalist. A well-considered invitation gives all the necessary information and sets the mood in advance.

A paper calendar is as convenient to use as a notebook. It stays in view and gives a room a steady rhythm. A digital calendar has its own advantages – reminders, sharing and quick changes – but a paper calendar gives the big picture, supports memory and helps you focus.

A sticker is a small but very effective part of the buying experience. It is the first detail a customer sees when opening a parcel, a product or a gift.

An attractive label is your product’s salesperson on the shop shelf and a pleasure to look at in your own pantry or kitchen. Whether you make jams, tea blends, knitwear or children’s clothes, well-designed sticker labels help your products stand out.

Have you ever noticed a poster that was pretty but nothing more? You could not say why it was there or who it was for. A poster has a fraction of a second to win a passer-by’s attention.

It surprises many business owners that a flyer campaign is one of the most effective and fastest ways to check whether a service or product appeals to customers, before building a bigger and more expensive media campaign.