Design your own stickers and labels

04 Apr, 2025

04/04/2025

Design your own stickers and labels: presenting products from the home pantry to the retail shelf

An attractive label is your product’s salesperson on the shop shelf and a pleasure to look at in your own pantry or on the kitchen shelf. Whether you make jams, tea blends, knitwear or children’s clothes, well-designed sticker labels help your products stand out and catch the eye. If you have not ordered labels before, here are some practical tips on how to get to beautiful labels simply and quickly.

1. Why do product labels matter?

Tags and labels are your product’s first impression: they influence the buying decision and leave a lasting impression on the buyer. With an attractive, informative label you can:

  • Build trust and a professional look
  • Stand out clearly from competitors
  • Give the customer important information (ingredients, material, care instructions)
  • Create a memorable identity for your brand

A good label gives the buyer a quick overview of the product’s value and makes them want to try and buy it.

2. Three basic truths of beautiful product labels

Simplicity and readability: when designing a label, follow the principle that less is more. Use clear fonts and simple shapes so the essential information can be taken in quickly.

Consistency with the brand: the design should reflect the nature of your product and match your brand’s overall style. Natural tones and materials suit a rustic tea or handmade knitwear, for example, while children’s clothes call for cheerful, playful designs.

The right material and form: when choosing sticker labels, think about how the product is used – is a paper sticker enough, or would a waterproof version be better?

3. Popular label types and their uses

  • Sticker labels on sheets: suitable for smaller quantities. Why not label your books and tools too, so that next time you visit a neighbour you can find long-forgotten things.
  • Stickers on a roll: very convenient for marking larger quantities. Ideal for jam jars, preserves and bottles going on sale, and for labelling home-brewed beer. Labels are much easier to pick and apply from a roll. Roll stickers can also be used in automatic labelling machines.
  • Paper hang tags: hang tags are used on clothing, accessories, handmade products, gift packages and other physical products. They are usually attached with string, a pin or a plastic fastener. hang tag

The sticker labels and tags in Pajoprint’s range let you easily choose product labels that suit your needs – in material, design and format.

4. What to consider when ordering labels

  • What goes on the label? A product label should clearly show the product name, brand logo, a short description or instructions for use and, where needed, ingredients or material. It is also recommended to add the producer’s details, country of origin and a barcode or QR code. In specific sectors, legal labelling requirements apply as well.
  • Label size and shape: think about which size suits your product best. The shape, size and placement must fit the specific package or item. Make sure it looks correct and in proportion. A classic rectangle, square, oval or circle is a practical choice for most products. If you want to stand out, you can order labels in any shape – hearts for Valentine’s Day, stars for the best.
  • Material quality: if your products need extra durability, choose waterproof, stronger materials. Paper labels suit dry indoor conditions better.

Explore the options and create labels that suit your products from the Pajoprint range. Smaller runs are ready in 2–3 working days, and we ship across Europe.

Well-designed sticker labels brighten your pantry, make a lovely gift or turn your products into best-sellers on shop counters, at craft fairs and in online shops.

Small print jobs or large projects – all get the same careful attention. Pajoprint is your number one partner.