Stickers that make a purchase special

A sticker is a small but very effective part of the buying experience. It is the first detail a customer sees when opening a parcel, a product or a gift. Whether it is a logo, product information or a decorative element, the sticker carries the brand’s character, gives the package a finished look and shapes the whole unboxing emotion.

In the Pajoprint online shop the choice is kept simple: all stickers fall into two main types – paper stickers and waterproof stickers. Both can be ordered with different finishes, coatings and shapes to serve as a brand sticker, a product label or a packaging sticker.

Below is a clear overview of which sticker to use and which situations each material serves best.

Stickers as a brand’s golden detail at the unboxing moment

For the customer the experience starts before they see the product. The sticker is the first point of contact that shapes the first impression and the brand’s professionalism.

Why is a sticker so effective at unboxing?

• it gives the package a clearly recognisable brand
• it turns a plain package into a visually strong one
• it seals the parcel cleanly and attractively
• it creates a cheerful, considered first impression
• it works on every type of packaging – boxes, envelopes, gift wrap, bottles

Brand stickers, round logo stickers, packaging stickers, product labels and thank-you labels work particularly well.

PAPER STICKERS – the best choice in a dry environment

Paper labels suit best:

• packaging
• brand stickers
• price tags
• attaching thank-you cards and brand messages
• gift wrapping
• envelopes and parcels

Properties:

• good price
• clear, clean print surface
• available with a matt or gloss coating
• suits smooth surfaces
• gives a natural, environmentally friendly impression

Paper is meant for products that do not come into contact with moisture, grease or temperature changes.

WATERPROOF PP LABELS – when you need durability

Waterproof, or PP, stickers are for situations where the label has to withstand water, condensation, the fridge or frequent handling.

Suitable for:

• cosmetics
• drink bottles
• fresh foods and chilled goods
• packaging with a more complex surface
• items used outdoors
• machine and tool marking
• delicatessen and bakery products (grease-resistant version)

Properties:

• waterproof and weatherproof
• does not absorb moisture
• suitable for the fridge
• stays put on greasy or damp surfaces (grease-resistant versions)
• does not crumble or fade

Round and custom-shaped stickers – a small detail that adds value

A round or custom-shaped label always looks distinctive.

Suitable for:

• a brand logo
• sealing packaging
• gifts
• seasonal messages
• visual consistency across a product range

In the online shop you can choose standard shapes or order a custom-cut shape as a special order.

Which sticker when? – a short summary

How to keep colours consistent in repeat orders

When labels are produced regularly, the colour must always stay the same.

To achieve that:

• use the same file format
• specify CMYK or Pantone tones
• choose the same material every time
• keep fonts and designs constant
• make a proof print if needed
• tell the printer when the tone is critical

Pajoprint keeps the settings for repeat orders consistent to ensure a stable result.

Minimum legal requirements for product labels

A short summary of the essentials:

Food products:

• name
• ingredients and allergens
• net quantity
• shelf life
• storage temperature
• producer details
• origin
• nutritional values (where required)

Cosmetics:

• INCI ingredient list
• batch code
• quantity
• producer details
• warnings (where required)

Other goods:

• name
• quantity
• producer contact
• safety information

The aim is a label that is readable, correct and clear.

How to plan the sticker design

Design tips:

• keep the text readable and at the right size
• use the brand colours consistently
• leave at least 3 mm bleed at the edges
• avoid frames: a 1–2 mm shift in cutting is normal and unavoidable in print
• test the sticker on your own packaging to see whether the size fits
• choose a contrasting combination so the text does not disappear into the background

Pajoprint makes stickers in different shapes, sizes and materials. In the online shop prices for many products are visible immediately. Smaller runs are ready in 2–3 working days, and we ship across Europe.

Stickers are an important part of the brand as a whole – they shape the first impression, give the product character and keep information clearly visible. In the Pajoprint online shop the choice is simple:

• choose paper stickers for dry and decorative products
• choose waterproof PP stickers when you need durability, water resistance and a professional result